Become a Six Figure Speaker
So you have a powerful message and a great talent for professional speaking? That’s just the beginning and no assurance of earning a healthy income as a paid professional speaker.
Here’s the good news, though. If you answered yes to the question above, you have the foundation for a great future as a speaker. The rest is cosmetic but in this industry, cosmetics are critical!
There are many paths to becoming a professional keynote speaker. Only a couple of routes, though, will get you the results you’re looking for.
That’s the reality! The path that’s right for you should be based on your strengths. Are you great at sales, super at networking or better at developing information and the written word? In the first case, you’ll focus on getting on the phone, in the second, going out and meeting people and in the third, you’ll get your info out on social media sites and in your newsletter.
Here are two essentials for every speaker, though - the realization that you’re in the marketing/sales field is central to your success. And you have to balance the areas you excel in by compensating for your areas of weakness. This is where delegation is a good idea.
The second essential is twofold – build a great database and up-to-date records of your follow ups to inquiries. Your business, quite frankly, will die without diligent attention to this. The days of being successful without an online following are over.
I rarely recommend that speakers depend only on inspirational keynote speaking as a source of income. Remember that anything that affects the travel industry – SARS, terrorist attacks, the economy and even volcanic ash – affects the keynote speaking industry as well.
I suggest you diversify and add a couple of other things to your menu of services. Retreats? Business briefings? Mastermind groups? Training? The list goes on. If you can deliver and provide value on three different methods of delivery, you’ll do well.
I’m owner of Speakers Gold bureau and also a marketing consultant to speakers who want to make more money doing what they love. Toss your hat in the ring and register for our showcase now – if you believe in yourself, now’s the time to prove it!
Cathleen Fillmore http://www.speakersgold.com 416-532-9886